Quality comes FROM quantity
(not the other way around)
outputs
The more you do, the more comes back.
The more people you talk to, the more opportunities find you. The more content you put out, the more people see you. It’s not complicated maths. And yet most of us are sat here overthinking everything instead of doing literally anything.
I was talking about this the other day in my Vlog and it reminded me of something Alex Hormozi says. He talks about putting out three to five pieces of content a day. Five! A day! Gary Vaynerchuk says the same thing. And you can think what you want about either of those guys but the point stands - they are everywhere. You cannot escape them. They have taken up so much space in people’s heads around the topics they care about that it’s basically impossible to think about business or marketing without one of their names popping up.
This is not an accident.
This is the almost predictable outcome of showing up so many times in so many places that you become synonymous with the thing.
And that’s what I’m trying to do with the creator economy. Like genuinely, that’s the game I’m playing. How do I make sure that when anybody thinks about the business of creators and content, my name is in the conversation? And the answer is just being there. My vlogs., this newsletter, my podcast, LinkedIn, Insta reels, speaking gigs, Grace and I’s Substack. All of it, all the time, all pointing at the same thing from different angles.
Some of it’s great, some of it’s pretty mid and some of it I look back at and go yeah that wasn’t my best work.
Doesn’t matter.
The stuff you think is your best work is almost never the stuff that performs best anyway, at least in my experience. I’ve spent days on things that nobody cared about and then filmed something on my phone in 30 seconds that went everywhere.
You literally cannot predict it.
So the only strategy that works is to just keep going and let the volume do the sorting for you.
I think the reason people struggle with this is because somewhere along the way we all got convinced that quality and quantity are opposites. Like you can have one or the other but not both. And I get why people think that because it sounds logical. If you make more stuff, each individual thing gets less attention, so it must be worse, right?
In practice, quality comes FROM quantity. You get better by doing more. Your tenth video is better than your first. Your hundredth is better than your tenth. The reps are what make you good.
And honestly? I think a lot of the “I need to make sure it’s perfect before I put it out” energy is just fear. It’s easier to keep tweaking something in a Google Doc than it is to hit publish and let the world judge it. I know because I’ve done it. I’ve sat on things for weeks because they weren’t “ready” when they were ready ages ago and I was just scared.
The inflection points that changed my trajectory, none of it came from the thing I spent the longest on. It came from volume. From being in enough rooms, having enough conversations, posting enough stuff that eventually something connects in a way you never could have predicted.
So look. This is my challenge for you and honestly it’s a challenge for me too because I’m not immune to this.
Just do more this week. Whatever your thing is.
More outputs. More results.
That’s the whole newsletter this week.
Sorry it’s not more complicated than that but it really doesn’t need to be.
Now go do something.
Speaking of outputs…
new vlog is up friends!
Another week of meetings, calls, building, moving. We just can’t stop 😂
Click below to watch ‘pov: my week in London as a 28 y/o, $10m+ ceo & founder’
Remember, the creator mindset is all you need to grow 🌱
Jordan
P.S.
When you’re ready, here’s three ways I can help out 👇️
P.P.S
If you enjoyed this, you’ll love Community Service, my co-written newsletter with Grace Andrews. Check it out using the link below.
